Meet The Team

Diana Lee
Co-Founder & Coach

Scott Lee
Co-Founder & Coach

Scott Lee
Executive Assistant & Development Specialist
About Us
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At TruLee Life Evolution, we are a family-run business with a mission to help visionary leaders, entrepreneurs, and businesses unlock their potential and create lasting impact. Founded by Diana Lee and Scott Lee, and supported by their son Scott Lee Jr., we combine decades of hands-on experience in leadership development, business strategy, and operational transformation to deliver personalized, high-impact coaching and consulting services.
Our team brings together a unique blend of skills and passion to help our clients achieve sustainable success. Whether you are a startup, an established business, or a visionary leader looking to transform your company, we are here to provide the strategic insights and actionable solutions you need to thrive.
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Our Story: A Family-Driven Commitment to Your Success
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At the heart of TruLee Life Evolution is our family—a partnership built on trust, collaboration, and shared purpose. Diana Lee, with her expertise in executive coaching and operations management, helps business leaders refine their strategies, streamline operations, and maximize their leadership potential. Scott Lee brings a wealth of experience in business recovery, process optimization, and company culture transformation, focusing on turning challenges into opportunities for growth.
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Supporting this dynamic duo is Scott Lee Jr., our Executive Assistant and Development Specialist. Scott plays a pivotal role in providing executive support, technical operations, planning, communications, and innovative problem-solving. As he learns the business, his vision is to one day become a lead coach and partner, further enriching the legacy of TruLee Life Evolution.
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Together, we bring a collaborative, human-centered approach to everything we do, ensuring that your business is supported by purpose-driven strategies and personalized guidance.
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Our 5 Pillars of Success
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At TruLee Life Evolution, our consulting services are guided by five core pillars that define how we approach every client relationship:
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People
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We prioritize human connection, believing that people-first leadership creates a foundation for long-term success. We help you build a culture of trust and collaboration within your business, strengthening your team and elevating performance.
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Passion
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We are deeply passionate about empowering businesses to thrive. Whether you're launching a startup or scaling your operations, we help you reconnect with the drive and purpose that brought you into your industry, fueling your business growth.
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Purpose
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Every business has a mission beyond just making profits. We help you align your business strategy with that deeper purpose, ensuring your business operates with integrity and serves a greater goal—whether it’s community impact or industry innovation.
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Potential
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We believe every business has untapped potential. Our role is to help you identify growth opportunities, remove obstacles, and turn challenges into achievable milestones. With strategic planning and hands-on support, we unlock what’s possible for your business.
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Profitability
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Success is about sustainable, long-term profitability. Our strategies ensure your business thrives financially without compromising your core values. We focus on ethical, transparent methods that build a profitable and resilient business model.
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Our Mission
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At TruLee Life Evolution, our mission is to empower leaders, entrepreneurs, and businesses to transform their vision into action, unlock their full potential, and create lasting legacies. Through our human-centered coaching, we help you align your passion, purpose, and business goals, ensuring that both you and your organization thrive. We are committed to delivering personalized strategies built on our core pillars—People, Passion, Purpose, Potential, and Profitability—because we believe that true success comes from creating meaningful impact and driving sustainable growth.
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What We Offer
Our services include:
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Executive Coaching and Leadership Development
Tailored coaching to elevate your leadership skills, improve decision-making, and inspire your team. -
Business Strategy and Operational Optimization
Expert consulting to streamline operations, improve efficiency, and drive profitability. -
Startup Guidance and Business Recovery
Hands-on support for startups and businesses facing challenges, helping you build a foundation for long-term success. -
VIP Consulting for Visionaries
Exclusive, high-level coaching for those looking to take their business and leadership to the next level, with personalized support, strategic planning, and actionable solutions.
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If you’re ready to grow your business, transform your leadership, and achieve sustainable success, we’re here to help guide you every step of the way.